Turnkey vs shell-scheme booths: which one fits your budget
A shell-scheme booth is the organiser-provided basic structure — walls, fascia and basic lighting — that exhibitors dress with graphics and furniture; it is the lowest-cost route into a show. A turnkey custom stand is a fully designed and built structure, including AV, furniture and branding, managed end to end by one contractor. Choose shell-scheme for a first-time or low-budget presence, and turnkey when brand impact, meeting space or repeated exhibiting at the same venue justifies the higher upfront cost.
- What each option actually includes
- Cost comparison in practical terms
- When shell-scheme is the right call
- When turnkey custom is worth the extra spend