Six Kings Slam Riyadh

The Six Kings Slam is an exhibition tennis tournament staged in Riyadh during Riyadh Season. This page carries the announced 2026 facts and how The Concept WLL supports brands, sponsors and corporate hosts building experiences around the tournament week.

About Six Kings Slam

The 2026 edition is scheduled for 21, 22 and 24 October in Riyadh, with matches streamed on Netflix. The announcement was made by the General Entertainment Authority as part of Riyadh Season.

The announced line-up includes Jannik Sinner, Carlos Alcaraz, Novak Djokovic, Alexander Zverev, Taylor Fritz and Alex de Minaur. Player names are listed here only to describe the announced field — no player is associated with The Concept WLL in any way.

A tournament of this profile pulls international media, premium audiences, sponsors and hospitality buyers into Riyadh for the same week. Most of the commercial activity — brand experiences, VIP hosting, corporate dinners, retail and mall activations — happens around the tournament rather than inside the field of play.

The Concept WLL is an independent event production and brand activation company. We are not an official supplier, sponsor or organiser of the Six Kings Slam, Riyadh Season or the ATP, and we do not represent any player.

Editions

What The Concept WLL delivers

Sponsor activations

Brand experiences, product displays, media walls and photo moments designed for tournament-week audiences.

VIP lounges & corporate hospitality

Lounge fit-out, premium furniture, catering coordination and hosting for guest programmes and private receptions.

Temporary structures

Pavilions, pop-ups and covered hospitality builds with the drawings and approvals each site requires.

LED, AV, lighting & stage

Screens, sound, lighting and stage production for launches, receptions and public-facing activations.

Fan zones & interactive experiences

Public viewing areas, tennis-themed interactive builds, simulators and gaming zones with promotional staffing.

Luxury brand activations

Retail, hotel, mall and showroom activations for watch, jewellery, fashion, automotive, banking and aviation brands.

Corporate dinners & private events

Venue sourcing, décor, technical production and guest management for client and partner hosting.

Content & photography

Photo and video capture of the activation for the brand’s own channels.

Frequently asked questions

When is the Six Kings Slam 2026?

The announced dates are 21, 22 and 24 October 2026 in Riyadh, during Riyadh Season. Future editions are shown here as dates TBA until they are officially announced.

Where is it held?

Riyadh. The venue for the 2026 edition is set by the organiser; we do not publish a venue until it appears in an official announcement.

Is The Concept WLL an official Six Kings Slam or Riyadh Season supplier?

No. We are an independent event production and brand activation company working for sponsors, brands and corporate clients. We hold no official tournament, Riyadh Season or ATP affiliation and we do not represent any player.

Can you deliver hospitality inside the tournament venue?

Only where the client holds the relevant rights or venue permission. Otherwise we build the brand’s experience at hotels, malls, showrooms or private venues around the tournament.

How early should a tournament-week activation start?

Eight to twelve weeks is realistic for a full build, given venue approvals, fabrication and the concentration of demand across the same week.

Which brands does this suit?

Luxury automotive, watches and jewellery, fashion, banking and private banking, real estate, hospitality, private aviation, technology and telecom — anyone hosting premium guests in Riyadh that week.

Related services and locations

Planning for Six Kings Slam?

Send us your space or your brief and the date, and we come back with a proposal and a realistic production schedule in Riyadh.

+973 3838 8827 · info@the-concept.me · Contact The Concept WLL