Project and event delivery for Qiddiya

Qiddiya City, south-west of Riyadh, is being developed as a destination for entertainment, sports and culture. Brands, operators and contractors involved need launches, showcase spaces and experiential builds.

About Qiddiya

Qiddiya presents its city as a collection of entertainment, sports, gaming and cultural assets, including theme parks such as Six Flags Qiddiya City and Aquarabia, a stadium, a motorsport track and a gaming and esports district. Asset names and status should always be checked against Qiddiya’s own published information.

Typical briefs around a destination like this include sponsor and partner announcements, sales and experience centres, roadshow pavilions, esports and motorsport activations and immersive previews of planned attractions.

What we deliver here

Preview & experience centres

Models, immersive screens and interactive displays that let audiences preview planned attractions.

Launch events

Product, hotel, retail and development launches with reveal moments, staging, media areas and guest flow.

Brand activations

Sponsor zones, pop-ups and interactive brand spaces built for public crowds and repeat daily operation.

Immersive & interactive rooms

Projection mapping, interactive LED floors and walls, multisensory effects and content playback for visitor experiences.

Sports & esports events

Fan zones, esports stages, broadcast-friendly sets and sponsor areas for sporting and gaming programmes.

Retail & hospitality fit-outs

Showrooms, sales suites, lounges and retail interiors produced from approved drawings and finishes.

Simulators & 6D motion theatres

Motion-seat theatres and simulators integrated with content, effects and safe operating procedures.

How we work on destination projects

We are an independent design, fabrication and production company. On Qiddiya projects we work for clients — brands, agencies, operators or contractors — who appoint us, under the developer’s site access, safety, environmental and design rules. We do not claim any appointment by Qiddiya Investment Company.

Development timelines and asset openings are announced by the developer. We plan to the dates and site status the client confirms, and do not treat announced assets as available venues.

How we work with you

  1. Brief — Share the event type, site or venue, dates if confirmed, audience and objectives.
  2. Site & rules check — We review access, power, rigging and the organiser or landlord rules that apply to this site.
  3. Design & proposal — Concept, 3D visuals and an itemised proposal so scope and cost are clear before commitment.
  4. Production & logistics — Off-site fabrication, technical preparation, transport and crew scheduling planned around the site window.
  5. Install, operate, dismantle — On-site build, testing, show support and a planned breakdown with the site handed back as agreed.

Frequently asked questions

Can you build a preview centre for a Qiddiya attraction?

Yes, for an appointed client, with content and branding approved by the asset owner.

Do you have an office or workshop in this location?

Our head office is in Manama, Bahrain, and we run Saudi projects with production capability in Riyadh. We plan delivery to each location project by project — travelling crews, transport and local suppliers where needed — rather than claiming a local office.

Related services and pages

Send us your project brief

Tell us the site, event type and dates if confirmed, and we will come back with planning questions and an outline proposal.

+973 3838 8827 · info@the-concept.me · Contact The Concept WLL